March 19, 2018
- Managing Director, Product Management & Strategy , TD Ameritrade Insitutional
Years ago, advisors competed almost exclusively on their ability to create alpha. Over time, that way of doing business has gone by the wayside. Today’s advisors are taking a much more holistic approach to wealth management.
Chances are, you rarely speak to clients about your plans to beat the market. Instead, you probably talk about how you can help them send their kids to college. Or manage an aging parent’s changing needs. Or save enough money to travel once they reach retirement age. Maybe it’s all of the above and then some.
But while the conversations have changed, the way you help your clients approach these goals—through investing—hasn’t really evolved all that much. You either spend your own time developing investment models or you pay a turnkey asset management program (TAMP) to do the work for you.