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We are excited to share a collection of relevant, timely, and insightful articles that can help you grow and strengthen your business. TD Ameritrade and leading industry experts will be contributing their unique perspectives on the challenges and opportunities that RIAs are facing today. Thank you for joining our community and we look forward to connecting with you!

  • by Nicole Iteffa
  • Sr Spec, Copywriter Corporate Communications , TD Ameritrade Institutional

Who are you? Why it’s important for RIAs to establish their own brand identity.

As you probably know, branding is typically an effective way to ensure people understand your business and know what it stands for. Branding can be  one of the most powerful marketing tools you can employ.

But do you know what your firm’s brand identity is? If not, your clients probably won’t either. Or even worse, they may be determining it for you.

It’s time to take control. Why, you might ask? After all, your job is to help ensure your clients’ financial goals are met. You don’t have time to worry about silly marketing campaigns or logos. That’s just fluff, right?


The fact is having a defined, consistent brand may be the key to your firm’s future growth. Studies show that consistent branding can increase revenue by 23% on average.¹ Here are just a few of the ways that your business can benefit from strategic branding.

A strong brand will set you apart

On the surface, all financial advisors have the potential to look the same to prospective clients. You know you’re unique. But generic statements such as “Providing financial advice for 25 years” don’t communicate that. Having a distinct brand will share your unique value proposition. And it will set you apart from the pack now and for years to come.

A brand can help the right clients find you

You put a lot of time and money into cultivating new client relationships. So when the right fit doesn’t happen, all that work is wasted. Branding can help ensure prospective clients know who you are and what you stand for before coming in your door—potentially yielding better results for both of you in the end.

A brand will establish a more personal connection with your clients

Effective and consistent branding gives clients a more engaging look at you, your philosophy, and your unique talents. It will also show that you care about them and their needs. All of this can forge deeper, longer, and more meaningful client relationships.

Now that you understand why branding can be important for RIAs, are you ready to get started? Well, stay tuned for my next post. It will focus on how you can establish your own unique brand.

¹ https://www.lucidpress.com/blog/25-branding-stats-facts


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