February 4, 2014
- Director of Custom Content, InvestmentNews
“As director of custom content for InvestmentNews, and a former editor-in-chief of a major industry trade publication, I have worked alongside TD Ameritrade Institutional in a number of capacities for many years. I am a veteran of many of the firm’s national and regional conferences, and as such, know where to go to get the exciting stories and goings-on. Whether it’s a launch of a new technology product, an update from Washington on the regulatory front, thoughts and observations from TD Ameritrade Institutional leadership or the firm’s efforts to better the community, I’ll keep you informed and up-to-date over the course of your conference experience.”
One thing I really love about the TD Ameritrade Institutional National Conferences is the closing night party. Last year, I grabbed some shrimp, wandered up to the stage and thought, “Oh look, it’s Pat Benatar.” Really cool.
And so it was this year with Huey Lewis. As I was walking past the main ballroom on the way back from covering the community events, I heard the unmistakable sound of “Heart and Soul.” I sauntered in and listened for a while, completely undisturbed.
It’s a metaphor for TD Ameritrade Institutional conferences in general. If I think of one word to describe them, it’s “access.” Doesn’t matter what level of advisor you are, they genuinely want to speak with you. I witnessed a number of occasions when Tom Nally was stopped on his way to any number of his multiple events (seemingly at the same time). Rather than put them off, Nally immediately engaged them. It was the same at regional dinners, with the media, whomever. That is what makes their events so unique.
As for those community events, it was yet another way to provide access and to engage with TD Ameritrade. A few interesting stats:
• Skip Schweiss, John Tovar and Jim Dario were all there to kick off the events
• Sugar Ray Leonard toured each event with Tom Nally. Smiles all around.
• Advisor/fun runner: “You eat and drink a bit too much all week, so the run is a great way to end it.”
• 363 registrants for the fun run 5K. Double the amount last year.
• TD Ameritrade is going to donate $5K for 5k run to 3 charities; Habitat for Humanity, United Way and Special Olympics.
• 18 Special Olympic athletes were on hand with their families to make signs for the national games and play bocce ball.
• Success! 2,800 backpacks full of school supplies and snacks were stuffed for deserving children in partnership with the United Way.
• 30 chairs will go to Habitat for Humanity for 30 deserving families as their first piece of furniture for their new homes.
Now back to Huey …
Kristin Petrick‘s introduction and excitement for the band was infectious and got the crowd going. Of course, that lead to a bunch of advisors hitting the dance floor. For all our sakes, I’ll leave it at that.
They opened with “Heart of Rock & Roll” and hit all the high notes. All-in-all, a great ending to a great week. For all my TD Ameritrade colleagues, take a few well-deserved days off. See you next year in San Diego!
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