Welcome to the
TDA4advisors Blog

We are excited to share a collection of relevant, timely, and insightful articles that can help you grow and strengthen your business. TD Ameritrade and leading industry experts will be contributing their unique perspectives on the challenges and opportunities that RIAs are facing today. Thank you for joining our community and we look forward to connecting with you!

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  • by Olivia Tromm
  • VP, Technology Consulting, TD Ameritrade Institutional
  • and Todd McMullen
  • VP, Technology Consulting, TD Ameritrade Institutional

Evaluating and Improving Your Online Client Experience

RIAs might think that only millennial investors want their advisors to have an online presence, but research shows that investors from all age groups want the option to interface with the financial professionals in their lives when and where they need. And while your personal relationship with them is incredibly valuable, today’s investors want their advisors to give them a balanced dose of both digital and traditional interactions.


Note that just because clients expect you to provide a digital experience, it doesn’t mean they don’t value your face-to-face interactions with them or that you have to completely change your service model. Think about your value proposition and determine where you want to fall within the technology spectrum. Do you want to be a low-tech firm or a fully-robo firm? Chances are, you probably want to fall somewhere in the middle—and we’ll help show you how.

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  • by Vanessa Oligino
  • Director, Practice Management, TD Ameritrade Institutional

The 4 Biggest Opportunities to Engage High Net Worth Investors

Vanessa Oligino

Director, Business Performance Solutions,
TD Ameritrade Institutional

The majority of advisors don’t ask their clients for feedback on any kind of a regular basis, which is surprising considering they are probably the best source to answer, “Am I meeting your needs?” or “What can I be doing better?”

We were curious how investors would answer these questions too so we decided to ask on your behalf.

What emerged were the four biggest opportunities through which you, the advisor, can best engage wealthy investors:

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  • by Skip Schweiss
  • President, TD Ameritrade Trust Company
    Managing Director of Advisor Advocacy & Industry Affairs

Advocating for You: Nothing Has Changed, for the Moment

TD Ameritrade Institutional’s own Skip Schweiss recently received the 2016 Insider’s Forum Leadership Award—reinforcing our position as a steadfast advocate for independent RIAs.

To ensure you get the most out of the meaningful work Skip does, we’re pleased to introduce his new blog series, Advocating for You. Here we will check in with Skip as he continues to give RIAs a voice in Washington, DC, and supports advisors throughout the country. We want to be sure you hear from him often, and have a way to connect with this great resource. It’s all for you.


Nothing has changed, for the moment

Recent news from the White House about the Department of Labor (DOL) Conflict of Interest Rule (the Rule) have resulted in confusion for investors and industry insiders alike.

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Monthly Archives

NextGen Scholarship and Grant

Twelve $5,000 scholarships to deserving and talented students. One $50,000 grant to a university with an established program and one $25,000 grant to a university with an emerging program.

Apply April 3, 2017 through May 31, 2017

Program administered by International Scholarship and Tuition Services, Inc. (ISTS), a separate company not affiliated with TD Ameritrade. TD Ameritrade and ISTS are separate, unaffiliated companies and are not responsible for each other’s policies or services.