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Just Another Industry Buzzword or an Act to Be Proud Of? You Be the Judge.

What happens when you hear phrases like ‘think outside the box’ or ‘core competency’? If you’re like me, you might cringe. And it’s not even as much about word choice as it is about ambiguity.

We know the financial services industry can be complex by nature. But the way we talk about it doesn’t have to be. Take advocacy for example. You hear it all the time, but what does it mean?

It means we’ve got your back.

Tom Nally at the fourth annual TD Ameritrade Institutional Advocacy Leadership Summit in Washington D.C.

Fighting the good fight

For more than a decade, TD Ameritrade Institutional has been a leading advocate for registered investment advisors (RIAs) inside the Beltway and on Capitol Hill.

We’ve used the power of our brand to make known the collective concerns of thousands of independent advisors intent on serving the best interests of their clients, the individual investor.

And for years, we’ve had a dedicated position on the executive leadership team, held by Skip Schweiss, heading up our advisor advocacy and industry affairs.

But speaking as one voice to Washington is only half the battle.

Attracting a new generation of talent

You’ve heard it before, but if we as an industry cannot figure out how to attract a new generation of talent, we won’t be able to sustain the incredible growth of the past few decades.

We need to get students excited and engaged about our business upfront and make sure they understand what it’s really about. Most people hear ‘financial services’ and think it’s all about stats and algorithms, but it’s actually more about relationships. It’s about understanding people’s dreams and helping them make a plan to get there… something we don’t take lightly.

In fact, this summer we created the first executive-level position in the industry dedicated fulltime to next generation and sustainability issues. Kate Healy leads, Generation Next, overseeing our programs that help RIAs attract new and diverse talent.

You can take action too. Hire more interns, participate in career days and serve as guest lecturers – financial planning comes to life when RIAs get involved.

And we’re not done yet

The fourth TD Ameritrade Institutional Advocacy Leadership Summit kicks off today in Washington, D.C.

We’re bringing together industry influencers, RIAs and financial planning students to focus on finding common ground for moving forward on key regulatory and sustainability issues.

To get in on the action and be a part of the conversation, follow #Advocates4RIAs

We’ll remain committed to advancing the RIA industry for advisors and investors, and we hope that others are as inspired to do so as well.

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