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We are excited to share a collection of relevant, timely, and insightful articles that can help you grow and strengthen your business. TD Ameritrade and leading industry experts will be contributing their unique perspectives on the challenges and opportunities that RIAs are facing today. Thank you for joining our community and we look forward to connecting with you!

Holiday Happiness and Hype: Looking Ahead to 2018

It’s that time of year where almost every business you interact with wants to show you how much they LOVE the holidays. Cheerful coffee cups, cinnamon scents in stores, and email subject lines like, “Jingle your way to savings!” While some of it is endearing, a lot of it can come off as forced.

Like new year’s resolutions, for example. I’m totally on board with the idea of committing to being better. But that’s something we should be doing every day – both in our businesses and our personal lives. But the pressure to set a grandiose goal for the new year – one that’s often untethered from reality – can end up undermining our efforts before we even get started. For me, a more realistic approach to goal setting that focuses on what’s most important is the best bet.

Resolutions that matter

In the spirit of new year’s traditions, we’ll still make a resolution. But it’s one that I know we can deliver on. For TD Ameritrade Institutional, that means keeping your needs at the forefront of our decision-making processes every day – not just on January 1. If we’re going to make things better, we want to focus on the things that matter to you.

What’s coming in 2018

By working with advisors like you, we have made some big plans for next year. And every one of those plans is meant to empower you to simplify your business, serve your clients more effectively, and ultimately live life on your terms.

• One platform to rule them all: VeoOne will be available to all of you in 2018, giving you one powerful dashboard to view data from all of your favorite apps. Work with the tools you like best, and see it all in one place.
• More ways to invest for your clients: Watch for information about the Model Market Center, where you’ll be able to choose and customize portfolios from some of the world’s most respected investment managers.
• More choices and better value for your clients: Our new ETF Market Center now offers 3x the commission-free ETFs, including the lowest-priced ETFs available. When we launched this product, you told us loud and clear that you needed more transition time on this, and we were glad to oblige, keeping the former platform up until January 19, 2018.
• Insightful data you can put into action: It’s one thing to read a report on how your business stacks up against other RIAs, but what if you had access to real-time data and solutions at your fingertips? We’re fully integrating the FA Insight Benchmarking Tool into VeoOne to give you just that.
• Advocacy for RIAs, now and in the future: That means staying focused on policies that affect the way you work and your clients financial well-being. It also means promoting the sustainability of the industry by attracting a younger and more diverse workforce.

While these are our focus areas right now, we also realize things could change. By resolving to keep your business needs as the key driver in decisions, what we focus on will change based on what’s most important to you. So we’ll need to hear from you . . . often. Don’t be surprised if you get tapped sometime this year to provide your insight.

Looking forward and back with clear eyes

I know from experience that we get more done for you when we keep our resolutions realistic. And the very real needs of your businesses are the only things we can focus on if we want to keep getting better together.

Look at 2017. It was a rough year for a lot of people – political turmoil, natural disasters, mass shootings, you name it. But when your clients needed you most, you were there. And it wasn’t all bad – there were a lot of amazing things that happened this year too. You did great work for the 1.1 million clients you serve. And together, we made your businesses and our communities stronger. For more on that, watch the video below.


A final thought

I realize that nothing we did last year or will do in 2018 would be possible without you. Your trust in TD Ameritrade Institutional to support your business, as well as the courage and conviction it takes to run your business the way it should be run, is why we’re all here. You’re doing important work, transforming the lives and futures of the families you work with. Thanks for letting us be a part of that.


Carefully consider the investment objectives, risks, charges and expenses before investing. A prospectus, obtained by calling 866-766-4012, contains this and other important information about an investment company. Read carefully before investing.

FA Insight is a product of TD Ameritrade Institutional, Division of TD Ameritrade Inc. FA Insight is a trademark owned by TD Ameritrade IP Company, Inc.
Material made available through the Model Market Center is provided by third-party Model Managers who are separate from and unaffiliated with TD Ameritrade. TD Ameritrade has not paid for or been involved in the preparation of the content, and has not verified, endorsed or approved the content. TD Ameritrade assumes no responsibility for any fact, recommendation, opinion or advice contained in any such model portfolio or materials and expressly disclaims any responsibility for any investment decisions or for the suitability of any security or transaction based on it.

Model Market Center is an offering of TD Ameritrade, Inc. Registered Investment Advisor (RIA) that leverages iRebal® on Veo® technology to provide independent RIAs access to model portfolios provided by third-party asset managers. iRebal products and services are property of ThinkTech, Inc., an affiliate of TD Ameritrade, Inc.
ETFs are subject to risk similar to those of their underlying securities, including, but not limited to, market, investment, sector, or industry risks, and those regarding short-selling and margin account maintenance. Some ETFs may involve international risk, currency risk, commodity risk, leverage risk, credit risk, and interest rate risk. Performance may be affected by risks associated with nondiversification, including investments in specific countries or sectors. Additional risks may also include, but are not limited to, investments in foreign securities, especially emerging markets, real estate investment trusts (REITs), fixed income, small-capitalization securities, and commodities. Each individual investor should consider these risks carefully before investing in a particular security or strategy. Investment returns will fluctuate and are subject to market volatility, so that an investor’s shares, when redeemed or sold, may be worth more or less than their original cost. Unlike mutual funds, shares of ETFs are not individually redeemable directly with the ETF. Shares are bought and sold at market price, which may be higher or lower than the net asset value (NAV).

Information provided by TD Ameritrade, including without limitation that related to the ETF Market Center and commission-free ETFs, is for general educational and informational purposes only and should not be considered a recommendation or investment advice.

Particular commission-free ETFs may not be appropriate investments for all investors, and there may be other ETFs or investment options available at TD Ameritrade that are more suitable.

ETFs purchased commission-free that are available on the TD Ameritrade ETF Market Center are available generally without commissions when placed online in a TD Ameritrade account. Other fees may apply for trade orders placed through a broker or by automated phone.

TD Ameritrade receives remuneration from certain ETFs that participate in the commission-free ETF program for shareholder, administrative and/or other services.

No Margin for 30 Days. Certain ETFs purchased commission free that are available on the TD Ameritrade ETF Market Center will not be immediately marginable at TD Ameritrade through the first 30 days from settlement. For the purposes of calculation the day of settlement is considered Day 1

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