Welcome to the
TDA4advisors Blog

We are excited to share a collection of relevant, timely, and insightful articles that can help you grow and strengthen your business. TD Ameritrade and leading industry experts will be contributing their unique perspectives on the challenges and opportunities that RIAs are facing today. Thank you for joining our community and we look forward to connecting with you!

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  • by Nicole Iteffa
  • Sr Spec, Copywriter Corporate Communications , TD Ameritrade Institutional

Who are you? Why it’s important for RIAs to establish their own brand identity.

As you probably know, branding is typically an effective way to ensure people understand your business and know what it stands for. Branding can be  one of the most powerful marketing tools you can employ.

But do you know what your firm’s brand identity is? If not, your clients probably won’t either. Or even worse, they may be determining it for you.

It’s time to take control. Why, you might ask? After all, your job is to help ensure your clients’ financial goals are met. You don’t have time to worry about silly marketing campaigns or logos. That’s just fluff, right?


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  • by Kate Healy
  • Managing Director, Generation Next, TD Ameritrade Institutional

AdvoKate: #PressforProgress on March 8

We hosted a very special guest at this year’s National LINC — “Fearless Girl .”  While it was fun to watch attendees take selfies and gain inspiration from her, I realized that what you see in her depends a lot on your point of view.

I’m proud of my career and I have forged my own path, but looking at her reminded me how grateful I am of the support I’ve had along the way. From my parents who made sure I knew I could be whoever I wanted to be— to wonderful mentors and managers and friends who en-courage me still today. I don’t have to always be fearless, because I know a lot of people have my back.

In support of fearless girls everywhere, join me for my first Twitter chat on International Women’s Day, Thursday, March 8, where we’ll talk about what we can do to support more women in the industry.

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  • by Skip Schweiss
  • President, TD Ameritrade Trust Company
    Managing Director of Advisor Advocacy & Industry Affairs

Fiduciary standard back in the SEC spotlight

Just when you thought the Securities and Exchange Commission  had shelved all work on the fiduciary standard, rules governing broker and adviser conduct are back in the spotlight.

Jay Clayton, who last year took over as SEC chairman, has declared that broker and adviser standards are a high priority for the coming year and that the commission could propose a new conduct rule as early as this spring.

The conventional wisdom says the SEC is eager to hammer out a rule before July 1, 2019, when remaining provisions of the Department of Labor’s Conflict of Interest Rule are scheduled to come into effect.  It is therefore possible that the SEC rule could play a role in how advisory firms comply with the DOL rule, fundamental provisions of which went into effect in 2017.

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What kind of superstar are you?

Are you a soulful songster
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Find out what your strengths as an RIA say about your superstar style.