March 12, 2018
- Sr Spec, Copywriter Corporate Communications , TD Ameritrade Institutional
As you probably know, branding is typically an effective way to ensure people understand your business and know what it stands for. Branding can be one of the most powerful marketing tools you can employ.
But do you know what your firm’s brand identity is? If not, your clients probably won’t either. Or even worse, they may be determining it for you.
It’s time to take control. Why, you might ask? After all, your job is to help ensure your clients’ financial goals are met. You don’t have time to worry about silly marketing campaigns or logos. That’s just fluff, right?