December 12, 2017
- President, TD Ameritrade Institutional
It’s that time of year where almost every business you interact with wants to show you how much they LOVE the holidays. Cheerful coffee cups, cinnamon scents in stores, and email subject lines like, “Jingle your way to savings!” While some of it is endearing, a lot of it can come off as forced.
Like new year’s resolutions, for example. I’m totally on board with the idea of committing to being better. But that’s something we should be doing every day – both in our businesses and our personal lives. But the pressure to set a grandiose goal for the new year – one that’s often untethered from reality – can end up undermining our efforts before we even get started. For me, a more realistic approach to goal setting that focuses on what’s most important is the best bet.